WHAT'S ONVIS?

BUY BLUE SELVAGE DENIM, USE IT, DESTROY IT, LIVE IT.

ONVIS is a project which tells true stories. You love your denim, and your real life story your denim brings along. We are taking you back into the past to repropose the origins of jeans in the contemporary context, and so we want you to live your jeans from day one. Originally, denim was not a fashion product, but a functional, hand-crafted object. Its main features were materials' quality, resistance, attention to details.

Tuesday, April 28, 2009

ONVIS TRUESTORIES




















_ONVIS exists thanks to lives of the wearers.

_We offer raw denim jeans - BLUEVIRGINs - to a very reasonable price,
asking you to live them everyday by (ab)using them as much as possible.
_Once daily life has left its traces on the denim we encourage
you to send your used BLUEVIRGINs back to us and, if we like the look of 
your worn jeans, we will replicate them for one of our next
'TRUESTORIES' limited edition (max. 5.000 pieces).
_The respective lifestoryteller will get paid a royalty of 1,00 Euro per piece on the collection's effectives sales (up to 5,000 Euro!) and will be portrayed on our website www.onvis.it.

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